So you're unhappy that the local media isn't sending anyone to cover the 2007 International Ice Hockey Federation (IIHF) World Championship in Moscow (Russia, not Idaho). What are you gonna do?
If you're AOL Prez and Washington Capitals owner Ted Leonsis, you send four people to Russia to cover it, post it all to the the Capitals' Web site and make the information shareable and syndicateable so that other people can use it (including via an embeddedable news and scores widget that people can put in their blogs* and Web pages.)
Oh, and you also recruit 2 local hockey bloggers to be your correspondents.
See Ted's blog entry about it here: "Caps Go Where Others Don't."
Web site PaidContent.org also did an article about it, which explains why it's a win-win-win proposition for Ted.
Of course, Ted's got deeper pockets than any give ten... thousand of your average blogger, but it goes to show how social media and the Web can be used to shake up traditional media models.
Thanks -- Joe
*Note: You can't embed the widget in AOL Journals. Yet. I've asked the team to see if we can get it added to the whitelist of allowed objects before the end of the championships.
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1 comment:
Ted is a great judge of talent.
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