Hi folks -- so, as many of you know, AOL Vice Chairman,
Washington
Capitals owner, and all 'round interesting fellow
Ted Leonsis opened up his
Ted's Take
blog to the world on Thursday; it's at
http://ted.aol.com:
One
thing you'll notice right off the bat (other than his big grinning
SuperBuddy icon art) -- it's
not an AOL Journal.You might ask, "Joe, you do programming for the
AOL Journalsproduct.
That's your job. Doesn't this make you
angry/upset/scared/foamy?"
You
might be surprised (though frankly, I'm a little surprised at some of
the people who are surprised) to hear that the answer is:
No,
it doesn't bother me in the least. Here's
why.
As part of my role as a programming guy for AOL
blogs, I've given a few talks to groups inside AOL to try to
encourage them to blog. One of the first things I
tell people is that the AOL Journals product is, at its heart, a
personal blogging platform. It has some
plusses and
some
minuses -- it's really easy to set up and use,
but it just don't do certain things some bloggers might need right
now.
If AOL Editors choose to use it --
we hope they will, there are
many
who do, and some of them are doing some neat stuff with it --
I and the Journals team will do everything we can to support them.
However, if AOL Journals isn't the right product
for them, when it comes down to it, I would rather they blog using
third-party software
rather than not blog at all.
I was talking to cow-orker and
NetGirl
blogger Stephanie, who reminded me of
something folks might be missing: How cool is it that Ted is actually
out here with his blog? These are his words, he's not just talking
about stuffy "official" AOL stuff, and he's been updating it just about
every day (heck, even I have trouble doing
that).
It's not about the
software.
Even
more shockingly, I
say the same thing to "regular" bloggers and Journalers. If the AOL
Journals product isn't right for you because it doesn't do A, B or C;
well, I will work with the product guys to try to get it added in an
upcoming release. If we can't do it or the timing doesn't work for you,
you should probably try another product and see how that
goes.
Now, obviously, we
want to keep
improving the AOL Journals product to make it
more competitive with other blog products;
Product
Manager Susan will have a lot more to say on upcoming
releases, because we've got some
cool stuff planned
for AOL Journals in 2006.
Looking at Ted's
blog specifically -- early on, we had some conversations with some of
Ted's team to talk about his blog; they had some specific requirements
that the AOL Journals platform wasn't going to get within their
timeframe. For example, one of those requirements was for
more control over the look and layout of the blog; AOL Journals is
going to get this in the spring with
custom skins,
but we're not ready yet.
So, they went with a
custom implementation that exists to serve one
customer: Ted. (You can see what he wrote on this subject here:
Why Not AOL
Journals?)
Would I like AOL Journals to
have some of the features that Ted's blog has?
You
betcha. You have to understand, though, that there's a big
difference between the work you do to build and maintain a product that
supports one user, versus one that's used by thousands or
millions.
I've also heard, secondhand, of some
grumbling from inside the company about Ted's
decision to not use an AOL product to blog with. Folks -- all that talk
about opening up to the Web?
This is it. The point
of
Web
2.0 isn't to try to force people into a silo ("You're now
breathing AOL Air™!") -- it's about building an experience that's going
to
add value because it lets people plug in the
pieces that are useful to them, in the way they like.
You say you like
AIM,
Flickr,
Google Maps,
Moviefone,
Fox News,
LinkedIn and
Digg? We shouldn't try to force
you into using something else -- we should be finding a way that makes
it easier for you to do all these things together, in the way that fits
in to your life.
To reiterate:
* No, I
don't mind that Ted isn't using AOL Journals.
* Yes, we're
going to keep improving and enhancing AOL Journals, so please stay
tuned for new stuff coming in 2006.
* Yes, by all means, try
other products and let us know where we need to improve our own.
* Yes, I'm all out of things to
say.
Thanks -- Joe