I still think that holds true for normal, regular-people's blogs. But I think I have to take into account the specialized nature of the really high-trafficked, "A-List" blogs (or whatever you want to call the really popular blogs that get a lot of attention).
Case in point -- normally, Gawker has an invite-only comment policy. However, at 5pm this past Friday, they opened up commenting by posting a username and password that anyone could use.
Things went downhill from there [language warnings -- I mean, it is Gawker after all]
They turned off open commenting after 30 minutes. I'm not sure if they deleted any comments, but there are about 80 left, including some by their invited commenters.
The really high-traffic blogs are a different kind of animal; because they're so popular, they attract a lot of eyeballs, which means they also attract a lot of attention from people who are attracted by a lot of eyeballs.
This group of people includes:
- Spammers -- people who want to try to drive traffic to their affiliate marketing Web site (or whatever) for monetary gain.
- Self-Promoters (a.k.a. "Attention Whores") -- people who want visitors to their Web pages or blogs. This isn't so bad in itself, but the lengths they'll go to drop their URL, usually in a manner that doesn't even pretend to be relevant, is what kills things.
- Morons -- Generally, people who just want to piss in the punch bowl (Can you tell I've been reading Gawker? They probably would have used a different bodily function, though) -- people who want to get a thrill from anonymously saying naughty things where lots of other people will see them.
Anyway, there are lots of different strategies for trying to moderate lots and lots of comments, but best ones involve devoting human resources to the job, which some folks aren't prepared to deal with. (Peer moderation is another strategy -- having fellow readers and commenters take a role in policing comments -- that's worked to varying degrees.)
Thanks -- Joe