Hi everybody,
(Warning, this is going to be a long
entry.)
I happened to stumble upon a Journal entry
by Robin (of
These
Are the Days of Our Lives...), which kind of
took
me to task about the direction I've taken the whole Guest
Editor thing.Actually, she
flamed me pretty good,
but I don't mind [
Update: Okay,
I see that it's tongue-in-cheek, except with more naughty words than
one would expect for that sort of thing.] I would, however, like a
chance to talk about some
of
the questions she (and some of the commenters in her entry, as well as
others) have raised.
(By the way, if anyone has a
rant or complaint about me, my blog, or Journals in general,
feel free to send it to me as well as post it to
your blog -- it's the only way that will guarantee that I will see it,
and I won't get mad. Honest.)
Okay, so about the
Guest Editorthing. As you recall, it's the primary way we're featuring blogs: I
ask
someone to be Guest Editor and pick their favorite blogs and do a blog
entry about them, and then I point to the Guest Editor's blog
entry.
I do this because I am 1.)
incredibly lazy and 2.) relying on the
collective wisdom of Journalers and bloggers to find
stuff, on the theory that many eyes are better than two (or four, in my
case.)
Now, there are several complaints and
concerns about this, which I hope I am characterizing
correctly:
*
It's been months since I asked; why haven't I been
picked yet?The answer, unfortunately, is
simple math: Guest
Editors' (or Editors') picks are once a week, and we've only been
doing
them since June, so we've only had 23 Guest Editors so far. There are
close to
100 more people on the
ever-growing list of
people who've expressed interested in being a Guest Editor -- even if
you subtract the people who don't want to have anything to do with me
or AOL any more after the ads debacle, that's still a lot of people,
and we're only able to feature one a week.
How can
we remedy
this -- can we have multiple Guest Editors each week? Possibly -- I
will look into it; however, please know that coordinating all this is
not easy. It's just me doing all this.
As I've
mentioned several times before, we're working on additional ways to
feature bloggers -- the Face Wall on the
Journals Main Page is one
of the newer ones, and I'm hoping that the
partner
ping stuff that went up with the R2 release will help us
build ways to
automate displays of newly created or
updated blogs...but, I also understand that being a Guest Editor or
Editor's Pick carries a
status or cachet that other
features do not.
*
If there are so few
Guest Editor slots available, why did you waste two around Thanksgiving
with your own picks?I
apologize for this one -- due to both the timing of the ad banner
fiasco (which kept us pretty busy, as you can imagine) and the
logistics of the short holiday week, I couldn't guarantee that I could
coordinate everything with Guest Editor candidates on time, so I
decided to put up what essentially amounted to filler (though I hope
it
was decent filler).
Despite what I said earlier
about the Guest
Editor being created out of sheer laziness, there is still a lot of
work involved, from outreach, asset gathering and management, art
creation, authoring, and publishing to Journals main, this blog, the
boards and the Alert (which I also failed to send out last week, sorry
Brandi).
*
You've missed out on so many good AOL
Journals! Why are you wasting time letting people feature non-AOL
blogs?Okay,
this is a pretty controversial one and I know a lot of you will
continue to disagree with me on this, but please hear me
out.
First off, I tell Guest Editors that they have
the
editorial freedomto pick whatever they want (well, okay, within the bounds of decency
--
I'm not an anarchist). Telling them to limit their picks to AOL
Journals would like me being forced only to talk about how you
shouldn't use a
3rd-party
FTP clientbecause the AOL in-client FTP tool is so great (which it isn't -- it's
older than dirt and a pain to use) or that you shouldn't use the great
Firefox
browser because it's not AOL's. It's not honest, and it's not
right.
Similarly, if I tell a political blogger Guest Editor that they can't
feature
PowerLine or
Daily Kos,
just because they're not AOL blogs, even though that may be that
person's favorite, bestest blog ever, doesn't seem right. (And yes, I
know that neither PowerLine nor Daily Kos need the extra traffic since
they're pretty dominant already -- this isn't about pimping blogs for
pageviews, though.)
As you hear time and time again,
blogging is about
relationships -- if your
relationships include non-AOL blogs, why shouldn't you be able to
highlight those blogs?
From a practical perspective,
there's a
very big blog worldout there, and AOL needs to be a part of it. The more we participate
in
the blogosphere, through meaningful interaction (and remember,
blogging
is all about relationships and interaction) the more the blogosphere
will pay attention to us. (And not just because AOL gets a writeup on
the ad thing in
BlogSpottingor because we do a
blog
survey that gets picked up in the blog
press.)
Keeping the raw numbers in mind, there are a
lot --
millions -- more non-AOL blogs than there are
AOL blogs -- that's a lot of
new potential visitorsand
commenters to your Journal out
there.
Now,
please don't take this as a slam on the AOL Journals community. Part
of
the reason why the Web and the Blogosphere works is that it is
open. The blogosphere would be a completely
different place if
Xangapeople couldn't interact with
Blogger people who couldn't
link to
LiveJournalpeople...you're going to hear more about "
Web 2.0"
in the coming days, but it's about this -- closed systems stagnate --
open systems thrive.
The
AOL Journals
ecosystem to date has been pretty
closed.
I know it's
comfortable, but it can also be
cramped -- I've had to
work really
closely with the Guest Editors to make sure that we see new
Journalers featured, instead of the same names
over and over
again, which is a very real risk (and another type of
complaint I'd gotten early on).
A final point I'd
like to make about this goes back to the
first
Guest Editor's picks, where
all of the
picks were non-AOL blogs. Perhaps that was the wrong foot to setoff
on, but I'd asked for
Dan's
picks and I had to keep my word, and it's not his fault that
his primary blog reads were off AOL.
However, I saw
the following sentiment a bunch of times: "You
SUCKfor featuring non-AOL blogs, but ohmygosh
PostSecret is
soooo cool."
Now, largely
because of the
Journals
exodus,
I'd opened up the possibility to have non-AOL bloggers make Guest
Editor picks -- I don't want to close off any possibilities, though as
I said before, we've got a long list of people who want to be Guest
Editors, so I don't see it happening anytime
soon.
Whew, that
was a pretty long one. I had originally planned to talk about a blog
entry floating around today on
how to get more
visitors, but that will
have to wait until tomorrow.
In any case, if you
have any ideas
as to how we can
better feature AOL Journalers, both
here and via other
methods, please let me know in comments or
mail.
Keep in mind,
it doesn't have to just come through me. For example, maybe we do some
kind of
Journals passaround, where everyone does an
entry that links to
5 of their favorite blogs (AOL and non-AOL), and we find some way to
spread these around (kind of a combination of a blog carnival and the
Halloween trick-or-treating that you guys just
did.)
Just thinking out loud, let me know your own
ideas.
Thanks -- Joe
Tag:
Guest Editor's Picks